When Tim Cook unveiled the first Apple Watch in 2014, he said the aim was simple: to make the best watch in the world.
Apple wasn’t first with the smartwatch, but it was the one people were waiting for. With the culture shifting success of the iPhone, they wanted to know when Apple would make a cool little version to go on your wrist.
The Series 1 promised it would be accurate to within 50 milliseconds and offer a ton of apps and a comprehensive health and fitness tracker. It also presented a chance for some showing off. It was available in 18k gold, pushing the price into Rolex range.
If you were already a fan of Jony Ive’s ice cold style – as millions of iPhone buyers seemed to be – the watch looked absolutely spot on, and Apple presented a whole new interface, combining a touch screen with digital crown on the side to scroll through apps.
What it wasn’t, however, was a replacement for your phone. You could make phone calls with it, but you needed your iPhone in your pocket. Which had some wondering what the point was.
But Apple does not like to leave things as they are for too long. There has been a new series of Apple Watch every year, with improvements along the way. The gold was dropped, water resistance introduced, and now you can make calls without needing a phone nearby.
Did Apple succeed in making the best watch? Makers of some very fine mechanical watches would argue, with vocal support from many quarters, that the best watch in the world is about more than apps and connectivity. But watch snobs don’t fear the Apple Watch because it is not competing with Switzerland’s finest – it is catering for a different desire.
Initially case sizes of 38mm or 42mm with four models: aluminium; standard stainless steel; Hermès stainless steel; and megabucks 18k gold Edition model. You can read notifications on your wrist, hail a cab with the tap of a button and even make calls through the watch, but only when your phone is connected. Still does more than any other smartwatch on the market in 2015.
Big improvements in 2016 for sporty types as the brighter, faster Series 2 comes with proper 50m water resistance. It can break down your performance in the pool – counting lengths, tracking speed and even detecting what stroke you are doing. It is also brighter and faster, with built-in GPS meaning runners can leave the iPhone at home, so long as they don’t need to stop and make a call.
This is the big one – 2017’s third-gen model comes in two versions, one with cellular connectivity meaning you can finally leave the phone behind and still make calls and stream music. Now you can just speak into your watch like the future we all imagined. Also comes with altimeter to help track elevation and stairs climbed, a redesigned workout app and more advanced heart rate monitoring.
In 2018 we see the biggest design tweak since launch, with bigger and brighter display on case sizes that are now 40mm and 44mm. An optical sensor on the underside of the watch gives proper ECG readings for the first time. Improved accelerometer and gyroscope allows for new fall detection feature – if the watch detects a hard fall and subsequent inactivity, it will trigger an emergency SOS call.
In 2019 the always-on function allows you to see the time, workout stats, and other information at a glance, without having to tap the watch or flick your wrist. Widely praised, but it does raise questions about battery life. When your wrist isn’t moving, the display only shows highlights. This, along with other energy saving tweaks, means that the Series 5 gives the same 18-hour battery life as its predecessors.
In 2020 the Apple Watch measures how well oxygenated blood is being circulated in your body. As the pandemic deepens, this is seen as potentially useful for gauging whether a hospital visit may be necessary. Another COVID-related development is a location based app that reminds you when to wash your hands. Also has new CarKey feature, so if you have a new BMW, you can start it with your watch.
Now in 2021 the case has increased to 41mm and 45mm – 1mm up, but with reduced bezel size to allow 50 per cent more text and a full qwerty keyboard. It’ll charge from 0–80 per cent in 45mins, the screen is 50 per cent thicker and dust resistance has been improved. Now Available from $379.