Apple is helping bring awareness to AIDS day with their partnership with Red Charity. To show your support, you can choose certain red faces by downloading them. The company will also be advertising more red colors in their stores. Any red item that is purchased, a portion of that purchase will go to the Red Global Fund. They will also have options to read more about AIDS and learn more information in apple books, and apple tv. Since their partnership started in 2006, apple has raised more than $270 million.